The challenge
Accelerate Productions builds unforgettable live events for household-name brands. But their website told a different story — a dated, cluttered layout that buried their best work and loaded slowly on the phones most prospects were using. In a business where the pitch is everything, first impressions were quietly costing them.
They came to me with a clear brief: build something that looks as premium as the events they produce, and make it effortless for a prospective client to grasp the calibre of the work in seconds.
The approach
I started with discovery — understanding the sales process, the kinds of clients they wanted more of, and the moments where the old site lost people. From there the direction was clear: let the work lead, and build a confident, typography-driven frame around it.
- Bold, oversized Oswald headlines paired with clean body copy to set a premium, editorial tone
- A cinematic project showcase that puts full-bleed event photography front and centre
- An intuitive navigation and enquiry flow that gets serious prospects to contact in two clicks
- Hand-crafted, lightweight code — no bloated page builders — for a sub-2-second load on mobile
The build
The site was built mobile-first and tested faultless across devices, with performance treated as a design feature rather than an afterthought. Images are optimised and lazy-loaded, the markup is lean, and the whole experience was tuned so that the moment a client lands, the quality of the work does the talking.
The results
Within the first quarter after launch, the numbers moved in every direction that mattered — visitors stayed longer, the site loaded faster, and qualified enquiries climbed.
