The challenge
Whitehouse Scientific’s previous site ran on an archaic ecommerce platform that was expensive to maintain and increasingly difficult to use. Its dated design was not created for modern mobile devices, despite the company serving laboratories and organisations around the world.
The website also contained a large volume of specialist information. Customers need specifications, calibration details, certificates and scientific papers before selecting a product, so the platform had to be modernised without oversimplifying a complex subject.
Moving to Webflow Ecommerce
We rebuilt the website using Webflow Ecommerce, replacing the costly legacy platform with a more flexible and manageable system. The new platform gave us greater control over structure, design and responsive behaviour while making products and technical resources easier for the Whitehouse Scientific team to maintain.
The business now has a platform that can grow as new standards, product sizes and technical resources become available.
Organising a specialist product catalogue
The catalogue includes sieve standards, monodisperse and polydisperse standards, silica beads and image-analysis standards. We created clear product categories that help customers narrow the options and reach products relevant to their equipment or testing method.
Consistent product pages combine names and reference codes, available sizes and weights, pricing, traceability information, preparation instructions, related resources and purchasing options. Experienced scientific customers retain access to the detail they need without the catalogue becoming difficult to navigate.
Creating a global ecommerce experience
Whitehouse Scientific supplies the UK, Europe, the USA and other international markets. The ecommerce journey therefore supports different delivery destinations, shipping costs and purchasing requirements.
Customers can add specialist products to their basket, review orders and choose an appropriate delivery method. Clear shipping information helps international buyers understand delivery times, customs responsibilities and how each order will be handled.
Making the website mobile-friendly
Every area was rebuilt responsively so navigation, product categories, technical descriptions and ecommerce controls remain usable on desktops, laboratory tablets and mobile phones. Detailed specifications and purchasing options remain readable without overwhelming smaller screens.
Building a scientific literature library
We created a dedicated library for scientific papers, product certificates, safety data sheets, technical data, sieve tolerances, calibration information and supporting product documentation.
The certificate bank gives customers access to relevant reference copies, while the technical-papers section provides a permanent home for research written by the company’s specialists. This supports existing customers and demonstrates Whitehouse Scientific’s technical knowledge.
Presenting detailed technical information clearly
Scientific buyers may need to compare particle ranges, understand traceability, review analysis methods or follow exact preparation instructions. Structured layouts break this material into manageable sections with clear headings, specification lists, imagery and links to relevant literature.
Introducing the PoreSizer system
A dedicated area explains PoreSizer™, Whitehouse Scientific’s image-analysis system for measuring particles, sieve meshes and filter pores. Technical explanations, supporting imagery, measurement information and video resources make a sophisticated scientific product more accessible.
Adding video and educational content
Video demonstrations, including how to calibrate a sieve using the microsphere method, help explain processes that are easier to understand visually. Combining video with written instructions means the site also functions as an educational resource rather than only an online shop.
Making a technical website more engaging
Carefully considered animation and interactive details bring attention to important information, support transitions and add personality. These effects remain subtle so they never distract from scientific content or usability.
Building trust and credibility
The site highlights experience, certification, quality standards, technical literature and customer feedback throughout the customer journey. Detailed product information, certificates and scientific papers give potential buyers the evidence they need when evaluating specialist calibration products.
Creating a manageable content system
Webflow’s CMS and ecommerce tools provide structured areas for products, articles, literature and repeatable content. Information can be updated consistently without redesigning pages each time a product or technical resource is added.
The result
Whitehouse Scientific now has a modern, mobile-friendly ecommerce site that reflects its position as a specialist global supplier. Customers can navigate a large technical catalogue, compare detailed specifications, order online and access papers, certificates and supporting information in one place.
The site successfully balances the depth and accuracy expected by a scientific audience with a clear purchasing and browsing experience, while subtle animation gives the brand more character.
Project highlights
- Replaced an archaic and expensive ecommerce platform
- Rebuilt the site using Webflow Ecommerce
- Created a fully responsive mobile experience
- Organised an extensive specialist product catalogue
- Supported international purchasing and delivery
- Built a scientific literature library and certificate bank
- Created detailed PoreSizer™ and educational video content
- Introduced subtle animation and interactive elements
- Created a manageable foundation for future products and resources
